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Beverland, Michael B., Farrelly, Francis, Lim, Elison Ai Ching
Published in Journal of business research (01.05.2008)
Published in Journal of business research (01.05.2008)
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Journal Article
Cross-cultural business research
Huff, L C, Smith, S M, Lord, K R, Putrevu, S, Shi, Y Z, Chong, E, Sivadas, E, Bruvold, N T, Nelson, M R, Zhang, J, Beatty, S E, Walsh, G, Lim, E.A.C., Ang, S H, Fong, J, Burton, S, Motley, C M, Henderson, G R, Franke, G R, Nadler, S S, Lee, J A, Kacen, J J
Published in Journal of business research (01.03.2008)
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Published in Journal of business research (01.03.2008)
Journal Article