Perceived Value, Peer Influence, Flavour Variety and Brand Association as Antecedents of Soft Drinks Consumption Intention Amongst Young Consumers
Ligaraba, Neo, Chinje-Bodiong, Nathalie B, Nyagadza, Brighton
Published in African journal of business and economic research (01.12.2023)
Published in African journal of business and economic research (01.12.2023)
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