Forecasting the trajectory of electric vehicle sales and the consequences for worldwide CO2 emissions
Rietmann, Nele, Hügler, Beatrice, Lieven, Theo
Published in Journal of cleaner production (10.07.2020)
Published in Journal of cleaner production (10.07.2020)
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Journal Article
Buyer Monitoring Cross-Culturally
Lieven, Theo, Kwortnik, Robert J., Tomczak, Torsten
Published in Cornell hospitality quarterly (01.05.2019)
Published in Cornell hospitality quarterly (01.05.2019)
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Journal Article
Who will buy electric cars? An empirical study in Germany
Lieven, Theo, Mühlmeier, Silke, Henkel, Sven, Waller, Johann F.
Published in Transportation research. Part D, Transport and environment (01.05.2011)
Published in Transportation research. Part D, Transport and environment (01.05.2011)
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Journal Article
Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation
van Tilburg, Miriam, Lieven, Theo, Herrmann, Andreas, Townsend, Claudia
Published in Psychology & marketing (01.04.2015)
Published in Psychology & marketing (01.04.2015)
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Journal Article
Do policy measures in fact promote electric mobility? A study across 20 countries
Lieven, Theo, Rietmann, Nele
Published in International journal of transport development and integration (01.01.2018)
Published in International journal of transport development and integration (01.01.2018)
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Book Chapter
Journal Article
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R, van Tilburg, Miriam
Published in European journal of marketing (09.02.2015)
Published in European journal of marketing (09.02.2015)
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Journal Article
The Effect of Brand Gender on Brand Equity
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R., van Tilburg, Miriam
Published in Psychology & marketing (01.05.2014)
Published in Psychology & marketing (01.05.2014)
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Journal Article