Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
Olga AZARKINA, Monyédodo KPOSSA, Erhard LICK
Published in Analele Universității "Dunărea de Jos" Galați. Fascicula I, Economie și informatica aplicata (01.11.2014)
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Published in Analele Universității "Dunărea de Jos" Galați. Fascicula I, Economie și informatica aplicata (01.11.2014)
Journal Article
Windows to the sold: verbo-visual multimodality in storefront windows
Lick, Erhard, Bargenda, Angela, Trabelsi, Dhoha
Published in International journal of retail & distribution management (03.06.2020)
Published in International journal of retail & distribution management (03.06.2020)
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Journal Article
Label design of wines sold online: Effects of perceived authenticity on purchase intentions
Pelet, Jean-Éric, Durrieu, François, Lick, Erhard
Published in Journal of retailing and consumer services (19.03.2020)
Published in Journal of retailing and consumer services (19.03.2020)
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Journal Article
Sensory expectations generated by colours of red wine labels
Lick, Erhard, König, Bettina, Kpossa, Monyédodo Régis, Buller, Violetta
Published in Journal of retailing and consumer services (01.07.2017)
Published in Journal of retailing and consumer services (01.07.2017)
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Journal Article
Label design of wines sold online: Effects of perceived authenticity on purchase intentions
Pelet, Jean-Éric, Durrieu, François, Lick, Erhard
Published in Journal of retailing and consumer services (01.07.2020)
Published in Journal of retailing and consumer services (01.07.2020)
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Journal Article