Brave New World? On AI and the Management of Customer Relationships
Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin
Published in Journal of interactive marketing (01.08.2020)
Published in Journal of interactive marketing (01.08.2020)
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Journal Article
The Firm's Management of Social Interactions
Godes, David, Mayzlin, Dina, Chen, Yubo, Das, Sanjiv, Dellarocas, Chrysanthos, Pfeiffer, Bruce, Libai, Barak, Sen, Subrata, Shi, Mengze, Verlegh, Peeter
Published in Marketing letters (01.12.2005)
Published in Marketing letters (01.12.2005)
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Journal Article
What Is the True Value of a Lost Customer?
Hogan, John E., Lemon, Katherine N., Libai, Barak
Published in Journal of service research : JSR (01.02.2003)
Published in Journal of service research : JSR (01.02.2003)
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Journal Article
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom
Published in Customer needs and solutions (01.03.2018)
Published in Customer needs and solutions (01.03.2018)
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Journal Article
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
Dost, Florian, Phieler, Ulrike, Haenlein, Michael, Libai, Barak
Published in Journal of marketing (01.03.2019)
Published in Journal of marketing (01.03.2019)
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Journal Article
Satiation and cross promotion: Selling and swapping users in mobile games
Haenlein, Michael, Libai, Barak, Muller, Eitan
Published in International journal of research in marketing (01.06.2023)
Published in International journal of research in marketing (01.06.2023)
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Journal Article
On the monetization of mobile apps
Appel, Gil, Libai, Barak, Muller, Eitan, Shachar, Ron
Published in International journal of research in marketing (01.03.2020)
Published in International journal of research in marketing (01.03.2020)
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Journal Article
The chilling effects of network externalities
Goldenberg, Jacob, Libai, Barak, Muller, Eitan
Published in International journal of research in marketing (01.03.2010)
Published in International journal of research in marketing (01.03.2010)
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Journal Article
On the monetary impact of fashion design piracy
Appel, Gil, Libai, Barak, Muller, Eitan
Published in International journal of research in marketing (01.12.2018)
Published in International journal of research in marketing (01.12.2018)
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Journal Article
Announcement: Winner 2020 IJRM Best Article
Appel, Gil, Libai, Barak, Muller, Eitan, Shachar, Ron
Published in International journal of research in marketing (01.06.2021)
Published in International journal of research in marketing (01.06.2021)
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Journal Article