Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
de Luna, Iviane Ramos, Liébana-Cabanillas, Francisco, Sánchez-Fernández, Juan, Muñoz-Leiva, Francisco
Published in Technological forecasting & social change (01.09.2019)
Published in Technological forecasting & social change (01.09.2019)
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Journal Article
Past themes and future trends in medical tourism research: A co-word analysis
de la Hoz-Correa, Andrea, Muñoz-Leiva, Francisco, Bakucz, Márta
Published in Tourism management (1982) (01.04.2018)
Published in Tourism management (1982) (01.04.2018)
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Journal Article
Fossil or bioenergy? Global fuel market trends
Londoño-Pulgarin, Diana, Cardona-Montoya, Giovanny, Restrepo, Juan C., Muñoz-Leiva, Francisco
Published in Renewable & sustainable energy reviews (01.06.2021)
Published in Renewable & sustainable energy reviews (01.06.2021)
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Journal Article
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)
Liébana-Cabanillas, Francisco, Sánchez-Fernández, Juan, Muñoz-Leiva, Francisco
Published in International journal of information management (01.04.2014)
Published in International journal of information management (01.04.2014)
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Journal Article
A review of comparative advertising research 1975–2018: Thematic and citation analyses
del Barrio-García, Salvador, Muñoz-Leiva, Francisco, Golden, Linda
Published in Journal of business research (01.12.2020)
Published in Journal of business research (01.12.2020)
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Journal Article
Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Higueras-Castillo, Elena, Liébana-Cabanillas, Francisco José, Muñoz-Leiva, Francisco, García-Maroto, Inmaculada
Published in Journal of retailing and consumer services (01.11.2019)
Published in Journal of retailing and consumer services (01.11.2019)
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Journal Article
The influence of e-word-of-mouth on travel decision-making: consumer profiles
Hernández-Méndez, Janet, Muñoz-Leiva, Francisco, Sánchez-Fernández, Juan
Published in Current issues in tourism (02.11.2015)
Published in Current issues in tourism (02.11.2015)
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Journal Article
Drivers of purchase intention in Instagram Commerce
Herzallah, Doaa, Muñoz-Leiva, Francisco, Liebana-Cabanillas, Francisco
Published in Spanish Journal of Marketing - ESIC (08.09.2022)
Published in Spanish Journal of Marketing - ESIC (08.09.2022)
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Journal Article