Investigating determinants of technology transfer in Thailand: A comprehensive methodological framework considering the viewpoints of adopters and developers
Wisespongpand, Chothip, Ongkunaruk, Pornthipa, Leingpibul, Thaweephan
Published in Journal of technology management & innovation (22.10.2023)
Published in Journal of technology management & innovation (22.10.2023)
Get full text
Journal Article
Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
Atkin, JoAnn L., Bowie, Anthony Alland, Cowley, Scott, Eckert, James A., Ferrin, Bruce G., Harrison, Robert L., Lancendorfer, Karen M., Luqmani, Mushtaq, Luqmani, Zahida, Leingpibul, Thaweephan, Mumuni, Alhassan G., O’Reilly, Kelley, Quraeshi, Zahir A., Samples, Robert G., Veeck, Ann, Xie, Hu, Zondag, Marcellis M.
Published in Journal of marketing education (01.04.2022)
Published in Journal of marketing education (01.04.2022)
Get full text
Journal Article
Examination of satisfaction in cross-product group settings
Allen Broyles, S, Ross, Robert H, Leingpibul, Thaweephan (Duke)
Published in The journal of product & brand management (27.02.2009)
Published in The journal of product & brand management (27.02.2009)
Get full text
Journal Article
The impact of in-store sales personnel's altruistic behaviors on store image: a cross-category study in Japan
Nakamori, Takafumi, Newell, Stephen J., Han, Bernard T., Leingpibul, Thaweephan
Published in The International review of retail, distribution and consumer research (01.01.2024)
Published in The International review of retail, distribution and consumer research (01.01.2024)
Get full text
Journal Article
Examining Brand Equity Antecedent/Consequence Relationships
Broyles, S. Allen, Schumann, David W., Leingpibul, Thaweephan
Published in Journal of marketing theory and practice (01.04.2009)
Published in Journal of marketing theory and practice (01.04.2009)
Get full text
Journal Article
Customers' comparative loyalty to retail and manufacturer brands
Allen Broyles, S, Ross, Robert H, Davis, Donna, Leingpibul, Thaweephan
Published in The journal of product & brand management (31.05.2011)
Published in The journal of product & brand management (31.05.2011)
Get full text
Journal Article
Brand equity's antecedent consequence relationships in cross-cultural settings
Allen Broyles, S, Leingpibul, Thaweephan, Ross, Robert H, Foster, Brent M
Published in The journal of product & brand management (02.06.2010)
Published in The journal of product & brand management (02.06.2010)
Get full text
Journal Article
Examination of satisfaction in crossproduct group settings
Allen Broyles, S., Ross, Robert H., Leingpibul, Thaweephan Duke
Published in The journal of product & brand management (27.02.2009)
Published in The journal of product & brand management (27.02.2009)
Get full text
Journal Article
Brand equity's antecedentconsequence relationships in crosscultural settings
Allen Broyles, S., Leingpibul, Thaweephan, Ross, Robert H., Foster, Brent M.
Published in The journal of product & brand management (02.06.2010)
Published in The journal of product & brand management (02.06.2010)
Get full text
Journal Article
Alternative measures of satisfaction in crosscultural settings
Ross, Robert H., Allen Broyles, S., Leingpibul, Thaweephan
Published in The journal of product & brand management (18.04.2008)
Published in The journal of product & brand management (18.04.2008)
Get full text
Journal Article
Alternative measures of satisfaction in cross‐cultural settings
Ross, Robert H, Allen Broyles, S, Leingpibul, Thaweephan
Published in The journal of product & brand management (01.01.2008)
Published in The journal of product & brand management (01.01.2008)
Get full text
Journal Article