Search Results - "Lehmann‐Zschunke, Nina" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

What factors influence termination behaviour on freemium platforms? An empirical analysis of the termination probability among paying users

What factors influence termination behaviour on freemium platforms? An empirical analysis of the termination probability among paying users

by Lehmann‐Zschunke, Nina
Published in Journal of consumer behaviour (27.05.2024)

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Journal Article

How to reduce termination on freemium platforms—literature review and empirical analysis

How to reduce termination on freemium platforms—literature review and empirical analysis

by Brüggemann, Philipp, Lehmann-Zschunke, Nina
Published in Journal of marketing analytics (01.12.2023)

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Journal Article

Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation

Eignung der OKR-Methode zur Erhöhung der intrinsischen Mitarbeitermotivation

by Lehmann-Zschunke, Nina
Published in Marketing Review St. Gallen (2021)

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Journal Article