Brands and Branding: Research Findings and Future Priorities
Keller, Kevin Lane, Lehmann, Donald R
Published in Marketing science (Providence, R.I.) (01.11.2006)
Published in Marketing science (Providence, R.I.) (01.11.2006)
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Journal Article
The Role of Hubs in the Adoption Process
Goldenberg, Jacob, Han, Sangman, Lehmann, Donald R., Hong, Jae Weon
Published in Journal of marketing (01.03.2009)
Published in Journal of marketing (01.03.2009)
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Journal Article
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Stahl, Florian, Heitmann, Mark, Lehmann, Donald R., Neslin, Scott A.
Published in Journal of marketing (01.07.2012)
Published in Journal of marketing (01.07.2012)
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Journal Article
Sophistication in Research in Marketing
Lehmann, Donald R., McAlister, Leigh, Staelin, Richard
Published in Journal of marketing (01.07.2011)
Published in Journal of marketing (01.07.2011)
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Journal Article
Choice Goal Attainment and Decision and Consumption Satisfaction
Heitmann, Mark, Lehmann, Donald R., Herrmann, Andreas
Published in Journal of marketing research (01.05.2007)
Published in Journal of marketing research (01.05.2007)
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Journal Article
Valuing Customers
Gupta, Sunil, Lehmann, Donald R., Stuart, Jennifer Ames
Published in Journal of marketing research (01.02.2004)
Published in Journal of marketing research (01.02.2004)
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Journal Article
Revenue Premium as an Outcome Measure of Brand Equity
Ailawadi, Kusum L., Lehmann, Donald R., Neslin, Scott A.
Published in Journal of marketing (01.10.2003)
Published in Journal of marketing (01.10.2003)
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Journal Article
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, John G., Lehmann, Donald R.
Published in Marketing letters (01.09.2020)
Published in Marketing letters (01.09.2020)
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Journal Article
The past, present, and future of innovation research
Lee, Byung Cheol, Moorman, Christine, Moreau, C. Page, Stephen, Andrew T., Lehmann, Donald R.
Published in Marketing letters (01.09.2020)
Published in Marketing letters (01.09.2020)
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Journal Article
Task-Dependent Algorithm Aversion
Castelo, Noah, Bos, Maarten W., Lehmann, Donald R.
Published in Journal of marketing research (01.10.2019)
Published in Journal of marketing research (01.10.2019)
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Journal Article
Entrenched Knowledge Structures and Consumer Response to New Products
Moreau, C. Page, Lehmann, Donald R., Markman, Arthur B.
Published in Journal of marketing research (01.02.2001)
Published in Journal of marketing research (01.02.2001)
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Journal Article
When and How Board Members with Marketing Experience Facilitate Firm Growth
Whitler, Kimberly A., Krause, Ryan, Lehmann, Donald R.
Published in Journal of marketing (01.09.2018)
Published in Journal of marketing (01.09.2018)
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Journal Article
Carbon Footprinting and Pricing Under Climate Concerns
Bertini, Marco, Buehler, Stefan, Halbheer, Daniel, Lehmann, Donald R.
Published in Journal of marketing (01.03.2022)
Published in Journal of marketing (01.03.2022)
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Journal Article
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia
Published in Journal of marketing (01.03.2020)
Published in Journal of marketing (01.03.2020)
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Journal Article