Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion, Hoveskog, Maya, Nguyen Ngoc, Hien, Legarda, Iker, Uranga, Maitane, Nazabal, Maite, Atxa, Ariane
Published in Industrial marketing management (01.04.2023)
Published in Industrial marketing management (01.04.2023)
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Journal Article
A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
Legarda, Iker, Iriarte, Ion, Hoveskog, Maya, Justel-Lozano, Daniel
Published in Sustainability (01.11.2021)
Published in Sustainability (01.11.2021)
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Journal Article