Challenges and solutions for marketing in a digital era
Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark
Published in European management journal (01.02.2014)
Published in European management journal (01.02.2014)
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Journal Article
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
van Eck, Peter S., Jager, Wander, Leeflang, Peter S. H.
Published in The Journal of product innovation management (01.03.2011)
Published in The Journal of product innovation management (01.03.2011)
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Journal Article
Cross-category demand effects of price promotions
Leeflang, Peter S. H., Parreño-Selva, Josefa
Published in Journal of the Academy of Marketing Science (01.07.2012)
Published in Journal of the Academy of Marketing Science (01.07.2012)
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Journal Article
Improving Marketing's Contribution to New Product Development
Drechsler, Wenzel, Natter, Martin, Leeflang, Peter S. H.
Published in The Journal of product innovation management (01.03.2013)
Published in The Journal of product innovation management (01.03.2013)
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Journal Article
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
de Vries, Lisette, Gensler, Sonja, Leeflang, Peter S.H.
Published in Journal of marketing (01.09.2017)
Published in Journal of marketing (01.09.2017)
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Journal Article
Decomposing the Sales Promotion Bump with Store Data
van Heerde, Harald J, Leeflang, Peter S. H, Wittink, Dick R
Published in Marketing science (Providence, R.I.) (01.07.2004)
Published in Marketing science (Providence, R.I.) (01.07.2004)
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Journal Article
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Osinga, Ernst C., Leeflang, Peter S. H., Wieringa, Jaap E.
Published in Journal of marketing research (01.02.2010)
Published in Journal of marketing research (01.02.2010)
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Journal Article
Advanced Methods for Modeling Markets
Leeflang, Peter S. H, Wieringa, Jaap E, Bijmolt, Tammo H. A, Pauwels, Koen H
Year of Publication 2017
Year of Publication 2017
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eBook
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
de Vries, Lisette, Peluso, Alessandro M., Romani, Simona, Leeflang, Peter S.H., Marcati, Alberto
Published in Computers in human behavior (01.10.2017)
Published in Computers in human behavior (01.10.2017)
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Journal Article
Drivers of peak sales for pharmaceutical brands
Fischer, Marc, Leeflang, Peter S. H., Verhoef, Peter C.
Published in Quantitative marketing and economics (01.12.2010)
Published in Quantitative marketing and economics (01.12.2010)
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Journal Article
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
Van Heerde, Harald J., Peter S. H. Leeflang, Wittink, Dick R.
Published in Journal of marketing research (01.08.2000)
Published in Journal of marketing research (01.08.2000)
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Journal Article
Analytics for Customer Engagement
Bijmolt, Tammo H. A., Leeflang, Peter S. H., Block, Frank, Eisenbeiss, Maik, Hardie, Bruce G. S., Lemmens, Aurélie, Saffert, Peter
Published in Journal of service research : JSR (01.08.2010)
Published in Journal of service research : JSR (01.08.2010)
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Journal Article
Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments
Pauwels, Koen, Leeflang, Peter SH, Teerling, Marije L, Huizingh, KR Eelko
Published in Journal of retailing (01.03.2011)
Published in Journal of retailing (01.03.2011)
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Journal Article
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Osinga, Ernst C, Leeflang, Peter S.H, Srinivasan, Shuba, Wieringa, Jaap E
Published in Journal of marketing (01.01.2011)
Published in Journal of marketing (01.01.2011)
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Journal Article
Satisfaction as a predictor of future performance: A replication
van Doorn, Jenny, Leeflang, Peter S.H., Tijs, Marleen
Published in International journal of research in marketing (01.09.2013)
Published in International journal of research in marketing (01.09.2013)
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Journal Article
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome, Leeflang, Peter S.H, Bijmolt, Tammo H.A, Natter, Martin
Published in European journal of marketing (01.01.2017)
Published in European journal of marketing (01.01.2017)
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Journal Article