The effects of country-of-origin fit on cross-border brand alliances
Lee, Jin Kyun, Lee, Byung-Kwan, Lee, Wei-Na
Published in Asia Pacific journal of marketing and logistics (30.11.2018)
Published in Asia Pacific journal of marketing and logistics (30.11.2018)
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Journal Article
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther, Sung, Yoon Hi, Lee, Wei-Na
Published in Journal of business research (01.07.2018)
Published in Journal of business research (01.07.2018)
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Journal Article
Why Do We Indulge? Exploring Motivations for Binge Watching
Sung, Yoon Hi, Kang, Eun Yeon, Lee, Wei-Na
Published in Journal of broadcasting & electronic media (03.07.2018)
Published in Journal of broadcasting & electronic media (03.07.2018)
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Journal Article
Advertising in Asia: Theories and Implications for Practice
Chang, Chingching, Lee, Wei-Na, Liu-Thompkins, Yuping
Published in Journal of advertising (20.10.2019)
Published in Journal of advertising (20.10.2019)
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Journal Article