Effects of mutual fund advertising disclosures on investor information processing and decision-making
(David) Lee, Taejun, Yun, TaiWoong, Haley, Eric
Published in The Journal of services marketing (24.05.2013)
Published in The Journal of services marketing (24.05.2013)
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Journal Article
Cross-cultural challenges in product placement
Lee, Taejun (David), Sung, Yongjun, de Gregorio, Federico
Published in Marketing intelligence & planning (21.06.2011)
Published in Marketing intelligence & planning (21.06.2011)
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Journal Article
Readability of Korean-Language advertising disclosures moderates knowledge effects
Lee, Taejun (David), Huhmann, Bruce A, Yun, TaiWoong
Published in International journal of bank marketing (26.10.2020)
Published in International journal of bank marketing (26.10.2020)
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Journal Article
Adherence of Retirement Mutual Fund Providers to the Securities and Exchange Commission (SEC)’s Advertising Guidance: Provision and Readability of Advertising Disclosure
Lee, Taejun (David), Chung, Wonjun, Haley, Eric
Published in Journal of consumer policy (01.12.2011)
Published in Journal of consumer policy (01.12.2011)
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Journal Article
Effects of Ethnic Identity on Perceived Advertisers' Motives in Values Advocacy Advertising
Lee, Yoon-Joo, Liu, Yung-I, Lee, Taejun (David)
Published in Journal of promotion management (01.11.2013)
Published in Journal of promotion management (01.11.2013)
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Journal Article