A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective
Ha, Young Wook, Park, Myeong-Cheol, Lee, Euehun
Published in Behaviour & information technology (02.12.2014)
Published in Behaviour & information technology (02.12.2014)
Get full text
Journal Article
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil, Moschis, George P., Lee, Euehun
Published in Journal of the Academy of Marketing Science (01.06.2008)
Published in Journal of the Academy of Marketing Science (01.06.2008)
Get full text
Journal Article
Linking SMEs’ customer strategy to firm growth: the case of manufacturing suppliers in South Korea
Seo, Eunjeong, Lee, Euehun
Published in Asia Pacific journal of marketing and logistics (29.08.2024)
Published in Asia Pacific journal of marketing and logistics (29.08.2024)
Get full text
Journal Article
Targeting the mature market: opportunities and challenges
Moschis, George P., Lee, Euehun, Mathur, Anil
Published in The Journal of consumer marketing (01.08.1997)
Published in The Journal of consumer marketing (01.08.1997)
Get full text
Journal Article
Why do older consumers avoid innovative products and services?
Bae, Hyeyoon, Jo, Sang Hyun, Lee, Euehun
Published in The Journal of services marketing (19.03.2021)
Published in The Journal of services marketing (19.03.2021)
Get full text
Journal Article
Stress, coping and consumer preferences: a two-way transitional event history analysis
Lee, Euehun, Moschis, George P, Mathur, Anil
Published in International journal of consumer studies (01.07.2007)
Published in International journal of consumer studies (01.07.2007)
Get full text
Journal Article
The effects of extrinsic reward that affect a user's continuous intention to use a fitness application
Kim, Byongjin, Lee, Euehun, Jo, Sang Hyun
Published in Informatics for health & social care (03.04.2023)
Published in Informatics for health & social care (03.04.2023)
Get full text
Journal Article
Building capabilities via suppliers' effective management of relationships
Lee, Euehun, Han, Semi, Nam, Hye Un, Rho, Jae Jeung
Published in Industrial marketing management (01.07.2013)
Published in Industrial marketing management (01.07.2013)
Get full text
Journal Article