Speaking candidly: how managers’ political stances affect consumers’ brand attitudes
Leak, Roland L, Woodham, Omar P, McNeil, Kimberly R
Published in The journal of product & brand management (17.08.2015)
Published in The journal of product & brand management (17.08.2015)
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Journal Article
Felt discrimination increases offensiveness of stereotyped out-group depictions
Leak, Roland L, Woodham, Omar P, Stone, George W
Published in The Journal of consumer marketing (12.01.2015)
Published in The Journal of consumer marketing (12.01.2015)
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Journal Article
Toward a Global Consumer "Eco-orientation" Model: A Cross-national Perspective
Stone, George W., Coley, Linda Silver, Leak, Roland L.
Published in Journal of international consumer marketing (01.01.2014)
Published in Journal of international consumer marketing (01.01.2014)
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Journal Article
Students' evaluation of teaching: Concerns of item diagnosticity
Madden, Thomas J, Dillon, William R, Leak, Roland L
Published in Journal of marketing education (01.12.2010)
Published in Journal of marketing education (01.12.2010)
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Journal Article