Ongoing adoption of the assemblage theory in consumer culture theory
André Luiz Maranhão de Souza-Leão, Bruno Melo Moura
Published in Revista brasileira de marketing (01.07.2022)
Published in Revista brasileira de marketing (01.07.2022)
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Journal Article
Qualitative research in marketing: overview of the Brazilian scientific production from 2010 to 2019
Miriam Leite Farias, Daniela Gomes Alcoforado, Verônyca Kezya Santos Sousa Patriota, Armando Perez Palha, André Luiz Maranhão de Souza-Leão
Published in Revista brasileira de marketing (01.07.2021)
Published in Revista brasileira de marketing (01.07.2021)
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Journal Article
Bouncing between screens: social TV and Brazilian NBA audience
de Souza-Leão, André Luiz Maranhão, Moura, Bruno Melo, Carneiro-Leão, Fernando Sacic
Published in Revista de gestão (10.07.2024)
Published in Revista de gestão (10.07.2024)
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Journal Article
Resisting to Game of Thrones: a fannish agonism
Camargo, Thiago Ianatoni, de Souza-Leão, André Luiz Maranhão, Moura, Bruno Melo
Published in Revista de gestão (13.01.2022)
Published in Revista de gestão (13.01.2022)
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Journal Article
From Play to Political Action: Prosumerism on Fanvideo Meme Production
Leao, Andre Luiz Maranhao De Souza, Moura, Bruno Melo, Henrique, Vitor De Moura Rosa, Nunes, Walber Kaic Da Silva, Santana, Italo Rogerio Correia De
Published in BAR, Brazilian administration review (01.07.2020)
Published in BAR, Brazilian administration review (01.07.2020)
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Journal Article
People Like Us: Pop Divas’ Image Deglamourization by Digital Influencers
Batista, Marília Abigail Meneses, Souza-Leão, André Luiz Maranhão de
Published in Brazilian business review (01.07.2024)
Published in Brazilian business review (01.07.2024)
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Journal Article
Cynical fan: telling the truth shamelessly
Souza-Leão, André Luiz Maranhão de, Ferreira, Bruno Rafael Torres, Moura, Bruno Melo
Published in Cadernos EBAPE.BR (2024)
Published in Cadernos EBAPE.BR (2024)
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Journal Article
Um "elefante branco" nas dunas de Natal? Uma análise pós-desenvolvimentista dos discursos acerca da construção da Arena das Dunas
Leão, André Luiz Maranhão de Souza, Ferreira, Bruno Rafael Torres, Gomes, Victor Pessôa de Mélo
Published in Revista de administração pública (Rio de Janeiro) (01.08.2016)
Published in Revista de administração pública (Rio de Janeiro) (01.08.2016)
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Journal Article