Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity
Laradi, Sofiane, Berber, Noureddine, Rehman, Hafiz Mudassir, Hossain, Md Billal, Hiew, Lee-Chea, Illés, Csaba Bálint
Published in Cogent business & management (11.12.2023)
Published in Cogent business & management (11.12.2023)
Get full text
Journal Article
Assessing the Tourist Appeal of a North African Destination: An Analysis of Destination Image and its Effect on Recommendations and Revisit Intentions
Laradi, Sofiane, Rehman, Hafiz Mudassir, Elfekair, Amina, Shewakramani, Rekha, Abbas Shah, Syed Muhammad
Published in International Journal of Hospitality & Tourism Administration (14.04.2024)
Published in International Journal of Hospitality & Tourism Administration (14.04.2024)
Get full text
Journal Article
An Arab Country's Digital Shift: A Case Study on Factors Influencing Mobile Banking Adoption in the Arab World
Laradi, Sofiane, Benziane, Roucham, Lefilef, Abdelhak, Alghamdi, Salwa, Bouderdja, Ramzi, Souar, Youcef
Published in Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration (01.01.2023)
Published in Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration (01.01.2023)
Get full text
Journal Article