Differential Effects of Customers' Regulatory Fit on Trust, Perceived Value, and M-Commerce Use among Developing and Developed Countries
Thongpapanl, Narongsak (Tek), Ashraf, Abdul R., Lapa, Luciano, Venkatesh, Viswanath
Published in Journal of International Marketing (01.09.2018)
Published in Journal of International Marketing (01.09.2018)
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