The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
Stuppy, Anika, Landwehr, Jan R., McGraw, A. Peter
Published in Journal of marketing research (01.04.2024)
Published in Journal of marketing research (01.04.2024)
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Journal Article
Measuring Processing Fluency: One versus Five Items
Graf, Laura K. M., Mayer, Stefan, Landwehr, Jan R.
Published in Journal of consumer psychology (01.07.2018)
Published in Journal of consumer psychology (01.07.2018)
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Journal Article
The aesthetic fidelity effect
Wiecek, Annika, Wentzel, Daniel, Landwehr, Jan R.
Published in International journal of research in marketing (01.12.2019)
Published in International journal of research in marketing (01.12.2019)
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Journal Article
The relative effectiveness of conditioning one or two attributes to a brand
Eckmann, Lisa, Landwehr, Jan R, Högden, Fabia, Unkelbach, Christian
Published in Journal of experimental psychology. Applied (01.09.2024)
Published in Journal of experimental psychology. Applied (01.09.2024)
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Journal Article
Leveraging Brand Equity for Effective Visual Product Design
Heitmann, Mark, Landwehr, Jan R., Schreiner, Thomas F., van Heerde, Harald J.
Published in Journal of marketing research (01.04.2020)
Published in Journal of marketing research (01.04.2020)
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Journal Article
How expressing one’s likes and dislikes affects enjoyment: a replication
Wittich, Julia Sophia, Landwehr, Jan R., Wentzel, Daniel
Published in Marketing letters (01.06.2023)
Published in Marketing letters (01.06.2023)
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Journal Article
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R, van Tilburg, Miriam
Published in European journal of marketing (09.02.2015)
Published in European journal of marketing (09.02.2015)
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Journal Article
The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers' Preferences
Landwehr, Jan R., Wentzel, Daniel, Herrmann, Andreas
Published in Psychology & marketing (01.06.2012)
Published in Psychology & marketing (01.06.2012)
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Journal Article
The Effect of Brand Gender on Brand Equity
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R., van Tilburg, Miriam
Published in Psychology & marketing (01.05.2014)
Published in Psychology & marketing (01.05.2014)
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Journal Article
It is all in the mix: The interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M., Spangenberg, Eric R., Herrmann, Andreas, Landwehr, Jan R.
Published in Marketing letters (01.03.2012)
Published in Marketing letters (01.03.2012)
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Journal Article