A Critical Review of Centrality Measures in Social Networks
Landherr, Andrea, Friedl, Bettina, Heidemann, Julia
Published in Business & information systems engineering (01.12.2010)
Published in Business & information systems engineering (01.12.2010)
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Journal Article
Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites
Scholz, Michael, Schnurbus, Joachim, Haupt, Harry, Dorner, Verena, Landherr, Andrea, Probst, Florian
Published in Decision Support Systems (01.09.2018)
Published in Decision Support Systems (01.09.2018)
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Journal Article
The optimal level of CRM it investments
Heidemann, Julia, Klier, Mathias, Landherr, Andrea, Zimmermann, Steffen
Published in Electronic markets (01.03.2013)
Published in Electronic markets (01.03.2013)
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Journal Article
Erfolgreich über Kundenkapital berichten
Klier, Julia, Landherr, Andrea, Müller, Anna-Luisa, Pfleger, Regina
Published in Controlling & management review (01.10.2014)
Published in Controlling & management review (01.10.2014)
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Journal Article