The contribution of market intelligence to tactical and strategic business decisions
Lackman, Conway, Saban, Kenneth, Lanasa, John
Published in Marketing intelligence & planning (01.02.2000)
Published in Marketing intelligence & planning (01.02.2000)
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Journal Article
Organizational learning: a critical component to new product development
Saban, Kenneth, Lanasa, John, Lackman, Conway, Peace, Graham
Published in The journal of product & brand management (01.04.2000)
Published in The journal of product & brand management (01.04.2000)
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Journal Article
Comprehensive brand presentation: ensuring consistent brand image
Haynes, Andy, Lackman, Conway, Guskey, Audrey
Published in The journal of product & brand management (01.08.1999)
Published in The journal of product & brand management (01.08.1999)
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Journal Article
Social Relations in Culture and Marketing
Lackman, Conway L., Hanson, David P., Lanasa, John M.
Published in Journal of marketing theory and practice (01.01.1997)
Published in Journal of marketing theory and practice (01.01.1997)
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Journal Article
The Adelman economic development model revisited: Have policymakers heeded?
Lackman, Conway L, Tepper, Alfred S
Published in Studies in comparative international development (01.12.1984)
Published in Studies in comparative international development (01.12.1984)
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Journal Article