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Exciting red and competent blue: the importance of color in marketing
Labrecque, Lauren I., Milne, George R.
Published in Journal of the Academy of Marketing Science (01.09.2012)
Published in Journal of the Academy of Marketing Science (01.09.2012)
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The Marketers' Prismatic Palette: A Review of Color Research and Future Directions
Labrecque, Lauren I., Patrick, Vanessa M., Milne, George R.
Published in Psychology & marketing (01.02.2013)
Published in Psychology & marketing (01.02.2013)
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Online Personal Branding: Processes, Challenges, and Implications
Labrecque, Lauren I., Markos, Ereni, Milne, George R.
Published in Journal of interactive marketing (01.02.2011)
Published in Journal of interactive marketing (01.02.2011)
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Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
Labrecque, Lauren I., Sohn, Stefanie, Seegebarth, Barbara, Ashley, Christy
Published in Journal of marketing (01.07.2025)
Published in Journal of marketing (01.07.2025)
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When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I., Markos, Ereni, Swani, Kunal, Peña, Priscilla
Published in Journal of business research (01.10.2021)
Published in Journal of business research (01.10.2021)
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Consumer Power: Evolution in the Digital Age
Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F.
Published in Journal of interactive marketing (01.11.2013)
Published in Journal of interactive marketing (01.11.2013)
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A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information
Markos, Ereni, Labrecque, Lauren I., Milne, George R.
Published in Journal of interactive marketing (01.05.2018)
Published in Journal of interactive marketing (01.05.2018)
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“Digital buddies”: parasocial interactions in social media
Yuksel, Mujde, Labrecque, Lauren I.
Published in Journal of research in interactive marketing (01.01.2016)
Published in Journal of research in interactive marketing (01.01.2016)
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