by Vargo, Stephen L., Lusch, Robert F.
Published in Journal of the Academy of Marketing Science (01.01.2016)

by Vargo, Stephen L., Lusch, Robert F.
Published in Journal of the Academy of Marketing Science (01.03.2008)

by Akaka, Melissa Archpru, Vargo, Stephen L., Lusch, Robert F.
Published in Journal of international marketing (East Lansing, Mich.) (01.01.2013)

by Lusch, Robert F., Vargo, Stephen L., O’Brien, Matthew
Published in Journal of retailing (01.01.2007)

by Vargo, Stephen L., Lusch, Robert F.
Published in Industrial marketing management (01.05.2008)

by Vargo, Stephen L., Lusch, Robert F.
Published in Journal of marketing (01.01.2004)

by Bettencourt, Lance A., Lusch, Robert F., Vargo, Stephen L.
Published in California management review (01.11.2014)

by Vargo, Stephen L., Lusch, Robert F.
Published in Marketing theory (01.09.2014)

by Lusch, Robert F., Vargo, Stephen L.
Published in Marketing theory (01.09.2006)

by Griffith, David A., Harvey, Michael G., Lusch, Robert F.
Published in Journal of operations management (01.01.2006)

by Lusch, Robert F., Webster, Frederick E.
Published in Journal of macromarketing (01.06.2011)

by Vargo, Stephen L., Lusch, Robert F.
Published in International journal of research in marketing (01.03.2017)

by Flint, Daniel John, Lusch, Robert F, Vargo, Stephen L
Published in International journal of physical distribution & logistics management (01.01.2014)

by Lusch, Robert F., Vargo, Stephen L., Gustafsson, Anders
Published in Journal of business research (01.08.2016)

by Chandler, Jennifer D., Lusch, Robert F.
Published in Journal of service research : JSR (01.02.2015)

by Lusch, Robert F., Brown, James R., O’Brien, Matthew
Published in Journal of the Academy of Marketing Science (01.04.2011)

by Brown, James R., Cobb, Anthony T., Lusch, Robert F.
Published in Journal of business research (01.02.2006)

by Vargo, Stephen L., Lusch, Robert F.
Published in Industrial marketing management (01.02.2011)

by Vargo, Stephen L, Lusch, Robert F
Published in Industrial marketing management (01.02.2011)

by Lusch, Robert F., Vargo, Stephen L., Tanniru, Mohan
Published in Journal of the Academy of Marketing Science (01.02.2010)