Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin, Lee, Yoon-Joo, Sun, Shuoya, Joo, Jinho
Published in Journal of research in interactive marketing (11.11.2023)
Published in Journal of research in interactive marketing (11.11.2023)
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Journal Article
Sharing pro-marijuana messaging on social media: The moderating role of legislation
Muldrow, Adrienne F., Joo, Jinho, Lee, Yoon-Joo, Schultz, Cindy Price
Published in Journal of American college health (17.11.2022)
Published in Journal of American college health (17.11.2022)
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Journal Article
Identification of zoonotic Giardia duodenalis in Korean native calves with normal feces
Lee, Yoon-Joo, Han, Du-Gyeong, Ryu, Ji-Hyoung, Chae, Jeong-Byoung, Chae, Joon-Seok, Yu, Do-Hyeon, Park, Jinho, Park, Bae-Keun, Kim, Hyeon-Cheol, Choi, Kyoung-Seong
Published in Parasitology research (1987) (01.06.2018)
Published in Parasitology research (1987) (01.06.2018)
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Journal Article
Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy
Lee, Yoon-Joo, Haley, Eric, Shang, Yuanyuan
Published in Journal of current issues and research in advertising (02.01.2024)
Published in Journal of current issues and research in advertising (02.01.2024)
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Journal Article
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media
Yoon, Hye Jin, Lee, Yoon-Joo, Sun, Shuoya
Published in International journal of advertising (16.11.2024)
Published in International journal of advertising (16.11.2024)
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Journal Article
Consumer Response to Virtual CSR Experiences
Lee, Yoon-Joo, Zhao, Wen, Chen, Huan
Published in Journal of current issues and research in advertising (02.01.2021)
Published in Journal of current issues and research in advertising (02.01.2021)
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Journal Article