An ethical basis for relationship marketing: a virtue ethics perspective
Murphy, Patrick E, Laczniak, Gene R, Wood, Graham
Published in European journal of marketing (20.01.2007)
Published in European journal of marketing (20.01.2007)
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Journal Article
Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective
Laczniak, Gene R., Murphy, Patrick E.
Published in Journal of public policy & marketing (01.10.2012)
Published in Journal of public policy & marketing (01.10.2012)
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Journal Article
The "Integrative Justice Model" as Transformative Justice for Base-of-the-Pyramid Marketing
Santos, Nicholas J. C., Laczniak, Gene R., Facca-Miess, Tina M.
Published in Journal of business ethics (01.02.2015)
Published in Journal of business ethics (01.02.2015)
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Journal Article
Implications of "Caritas in Veritate" for Marketing and Business Ethics
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Journal Article
Conference Proceeding
Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
Santos, Nicholas J.C., Laczniak, Gene R.
Published in Journal of public policy & marketing (01.04.2009)
Published in Journal of public policy & marketing (01.04.2009)
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Journal Article
Religion-motivated Enterprises in the Marketplace: A Macromarketing Inquiry
Klein, Thomas A., Laczniak, Gene R., Santos, Nicholas J. C.
Published in Journal of macromarketing (01.03.2017)
Published in Journal of macromarketing (01.03.2017)
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Journal Article