by Puzakova, Marina, Kwak, Hyokjin
Published in Journal of marketing (01.11.2017)

by Puzakova, Marina, Kwak, Hyokjin, Rocereto, Joseph F.
Published in Journal of marketing (01.05.2013)

by Zhang, Yuli, Kwak, Hyokjin, Puzakova, Marina, Taylor, Charles R.
Published in Journal of the Academy of Marketing Science (01.11.2021)

by Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F.
Published in International journal of research in marketing (01.12.2017)

by Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, Puzakova, Marina
Published in Journal of advertising (15.03.2019)

by Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F., Moriguchi, Takeshi
Published in Journal of advertising (19.10.2020)

by Puzakova, Marina, Kwak, Hyokjin
Published in Journal of advertising (01.01.2023)

by Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F.
Published in Journal of marketing (01.07.2015)

by Kwak, Hyokjin, Anderson, Rolph E., Leigh, Thomas W., Bonifield, Scott D.
Published in Journal of business research (01.01.2019)

by Banerjee, Somak, Dutta, Sujay, Biswas, Abhijit, Kwak, Hyokjin
Published in International journal of advertising (17.02.2024)

by Kwak, Hyokjin
Published in International journal of advertising (01.01.2012)

by Banerjee, Somak, Rocereto, Joseph F., Kwak, Hyokjin, Pandey, Arpita
Published in International journal of advertising (17.11.2023)

by Zhang, Yuli, Kwak, Hyokjin, Puzakova, Marina, Taylor, Charles R.
Published in Psychology & marketing (01.04.2020)

by Puzakova, Marina, Rocereto, Joseph F., Kwak, Hyokjin
Published in International journal of advertising (01.01.2013)

by Kwak, Hyokjin, Zhang, Yuli, Puzakova, Marina, Moriguchi, Takeshi
Published in International journal of advertising (02.10.2020)

by Puzakova, Marina, Kwak, Hyokjin, Bell, Monique
Published in Journal of advertising (03.07.2015)

by Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, Kwak, Hyokjin
Published in International journal of advertising (04.05.2018)

by Puzakova, Marina, Kwak, Hyokjin, Ramanathan, Suresh, Rocereto, Joseph F.
Published in Journal of advertising (01.10.2016)

by Kwak, H.
Published in Journal of the Academy of Marketing Science (01.07.2006)

by Chang, Hua, Kwak, Hyokjin, Puzakova, Marina, Park, Jisoo, Smit, Edith G.
Published in International journal of advertising (08.08.2015)