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Antecedents and consequence of brand management: empirical study of Apple’s brand product
by
Razak, Mashur
,
Hidayat, Muhammad
,
Launtu, Ansir
,
Kusuma Putra
,
Aditya Halim Perdana AHP
,
Bahasoan, Shandra
Published in
Journal of Asia business studies
(28.04.2020)
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Journal Article
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business
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Topic
attitudes
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attribution theory
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brand attitude
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brand awareness
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brand image
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brand integrity
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English
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ProQuest Central
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Emerald Journals
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Emerald Management eJournals Collection
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