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Estimating Newspaper Cumulative Audiences
by
Kurzbard
,
Gary
,
Soley, Lawrence C.
Published in
Journal of advertising
(01.01.1985)
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The Hidden Crisis in Productharm Crisis Management
by
Siomkos, George J.
,
Kurzbard
,
Gary
Published in
European journal of marketing
(01.02.1994)
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The Hidden Crisis in Product-harm Crisis Management
by
Siomkos, George J
,
Kurzbard
,
Gary
Published in
European journal of marketing
(01.02.1994)
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Journal Article
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