Cause-Related Marketing Research (1988-2016): An Academic Review and Classification
Thomas, Sujo, Kureshi, Sonal, Vatavwala, Sanket
Published in Journal of nonprofit & public sector marketing (19.10.2020)
Published in Journal of nonprofit & public sector marketing (19.10.2020)
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Journal Article
Online grocery retailing – exploring local grocers beliefs
Kureshi, Sonal, Thomas, Sujo
Published in International journal of retail & distribution management (16.04.2019)
Published in International journal of retail & distribution management (16.04.2019)
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Journal Article
An In-depth Profile of the Customers of Single Brand Store in Emerging Market
Kureshi, Sonal, Sood, Vandana, Koshy, Abraham
Published in South Asian journal of management (01.04.2008)
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Published in South Asian journal of management (01.04.2008)
Journal Article