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Actor Engagement in Networks: Defining the Conceptual Domain
Brodie, Roderick J., Fehrer, Julia A., Jaakkola, Elina, Conduit, Jodie
Published in Journal of service research : JSR (01.05.2019)
Published in Journal of service research : JSR (01.05.2019)
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan, Ramberg, Marcus Olsson, Gustafsson, Anders, Wästlund, Erik
Published in Journal of retailing and consumer services (01.09.2019)
Published in Journal of retailing and consumer services (01.09.2019)
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Organizing actor Engagement: A platform perspective
Blasco-Arcas, Lorena, Alexander, Matthew, Sörhammar, David, Jonas, Julia M., Raithel, Sascha, Chen, Tom
Published in Journal of business research (01.09.2020)
Published in Journal of business research (01.09.2020)
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Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective
Shin, Hakseung, Perdue, Richard R., Pandelaere, Mario
Published in Journal of travel research (01.05.2020)
Published in Journal of travel research (01.05.2020)
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Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments
Huang, Ni, Burtch, Gordon, Gu, Bin, Hong, Yili, Liang, Chen, Wang, Kanliang, Fu, Dongpu, Yang, Bo
Published in Management science (01.01.2019)
Published in Management science (01.01.2019)
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Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
Lam, Son K., DeCarlo, Thomas E., Sharma, Ashish
Published in Journal of the Academy of Marketing Science (01.07.2019)
Published in Journal of the Academy of Marketing Science (01.07.2019)
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Emotions and consumer behaviour: A review and research agenda
Sharma, Kirti, Trott, Sangeeta, Sahadev, Sunil, Singh, Ramendra
Published in International journal of consumer studies (01.11.2023)
Published in International journal of consumer studies (01.11.2023)
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Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs
Droge, Cornelia, Stanko, Michael A., Pollitte, Wesley A.
Published in The Journal of product innovation management (01.01.2010)
Published in The Journal of product innovation management (01.01.2010)
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Extending customer order penetration concepts to engineering designs
Gosling, Jonathan, Hewlett, Bill, Naim, Mohamed M.
Published in International journal of operations & production management (01.01.2017)
Published in International journal of operations & production management (01.01.2017)
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The organic view of the brand: A brand value co-creation model
Iglesias, Oriol, Ind, Nicholas, Alfaro, Manuel
Published in The journal of brand management (01.09.2013)
Published in The journal of brand management (01.09.2013)
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