How may I help you? Driving brand engagement through the warmth of an initial chatbot message
Kull, Alexander J., Romero, Marisabel, Monahan, Lisa
Published in Journal of business research (01.10.2021)
Published in Journal of business research (01.10.2021)
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Journal Article
A resource-based view of stakeholder marketing
Kull, Alexander J., Mena, Jeannette A., Korschun, Daniel
Published in Journal of business research (01.12.2016)
Published in Journal of business research (01.12.2016)
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Journal Article
I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions
Saine, Ruby, Kull, Alexander J., Besharat, Ali, Varki, Sajeev
Published in Journal of business ethics (01.02.2021)
Published in Journal of business ethics (01.02.2021)
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Journal Article