Mass communication and female shaping power
Kulcsar, Erika, Csoma, Tunde, Fulop, Noemi, Szonda, Noemi, Timar, Kinga-Izabella, Vitalyos, Dorottya
Published in Studia Universitatis Babeş-Bolyai Negotia (30.12.2018)
Published in Studia Universitatis Babeş-Bolyai Negotia (30.12.2018)
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Journal Article
What Makes a Brand Successful? A Case-study of Musette Brand
Erika KULCSÁR, Borostyán Viktória FILIP
Published in Studia Universitatis Babeş-Bolyai Negotia (23.09.2024)
Published in Studia Universitatis Babeş-Bolyai Negotia (23.09.2024)
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Journal Article
Human resources as the main vector of communication: the case of Mobexpert Group
Kulcsár, Erika, Scridon, Cristina
Published in Studia Universitatis Babeş-Bolyai. Negotia (30.04.2023)
Published in Studia Universitatis Babeş-Bolyai. Negotia (30.04.2023)
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Journal Article
Is love in the air?
Kulcsár, Erika, Bogyor, Brigitta, Csiki, Maria Denisa, Török, Edina
Published in Studia Universitatis Babeş-Bolyai Negotia (31.03.2021)
Published in Studia Universitatis Babeş-Bolyai Negotia (31.03.2021)
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Journal Article
"Strengths and weaknesses of (inter)national brands: IKEA, L’Oréal, Starbucks and Ford based on the opinion of consumers "
Kulcsár, Erika, Balazs, Blanka, Badi, Norbert, Beder, Csilla-Tima, Opra, Ottilia, Szabo, Brigitta, Szabo, Nora
Published in Studia Universitatis Babeş-Bolyai Negotia (31.03.2020)
Published in Studia Universitatis Babeş-Bolyai Negotia (31.03.2020)
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Journal Article
THE SECRET ASSOCIATION OF HOTELS AND CULTURE
Erika Kulcsár, Ottó Farkas
Published in Revista de Turism: Studii si Cercetari in Turism (01.06.2018)
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Published in Revista de Turism: Studii si Cercetari in Turism (01.06.2018)
Journal Article