Series of successive B2B contracts: impact on contract length and rental rate
Feng, Shanfei, Krishnan, Trichy V
Published in The Journal of business & industrial marketing (07.10.2019)
Published in The Journal of business & industrial marketing (07.10.2019)
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Journal Article
Why the Bass Model Fits without Decision Variables
Bass, Frank M, Krishnan, Trichy V, Jain, Dipak C
Published in Marketing science (Providence, R.I.) (01.07.1994)
Published in Marketing science (Providence, R.I.) (01.07.1994)
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Journal Article
Impact of a Late Entrant on the Diffusion of a New Product/Service
Krishnan, Trichy V., Bass, Frank M., Kumar, V.
Published in Journal of marketing research (01.05.2000)
Published in Journal of marketing research (01.05.2000)
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Journal Article
To retain? To upgrade? The effects of direct mail on regular donation behavior
Thomas, Suman Ann, Feng, Shanfei, Krishnan, Trichy V.
Published in International journal of research in marketing (01.03.2015)
Published in International journal of research in marketing (01.03.2015)
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Journal Article
Guaranteed profit margins: A demonstration of retailer power
Krishnan, Trichy V., Soni, Harsh
Published in International journal of research in marketing (01.02.1997)
Published in International journal of research in marketing (01.02.1997)
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Journal Article
Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process
Krishnan, Trichy V., Feng, Shanfei, Beebe, Tony
Published in International journal of forecasting (01.10.2011)
Published in International journal of forecasting (01.10.2011)
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Journal Article
Peak sales time prediction in new product sales: Can a product manager rely on it?
Krishnan, Trichy V., Feng, Shanfei, Jain, Dipak C.
Published in Journal of business research (01.10.2023)
Published in Journal of business research (01.10.2023)
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Journal Article