Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine, Krey, Nina, Huré, Elodie, Ackermann, Claire-Lise
Published in Journal of business research (01.03.2021)
Published in Journal of business research (01.03.2021)
Get full text
Journal Article
What is augmented reality marketing? Its definition, complexity, and future
Rauschnabel, Philipp A., Babin, Barry J., tom Dieck, M. Claudia, Krey, Nina, Jung, Timothy
Published in Journal of business research (01.03.2022)
Published in Journal of business research (01.03.2022)
Get full text
Journal Article
Brand management in higher education: The University Brand Personality Scale
Rauschnabel, Philipp A., Krey, Nina, Babin, Barry J., Ivens, Bjoern S.
Published in Journal of business research (01.08.2016)
Published in Journal of business research (01.08.2016)
Get full text
Journal Article
Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations
Krey, Nina, tom Dieck, M. Claudia, Wu, Shuang, Fountoulaki, Paraskevi
Published in Journal of travel research (01.01.2023)
Published in Journal of travel research (01.01.2023)
Get full text
Journal Article
Dealing With Loneliness: The Role of Emotional Consumption and Fear of Missing Out
Han, Ye, Krey, Nina, Wu, Shuang
Published in Journal of marketing development and competitiveness (02.08.2023)
Published in Journal of marketing development and competitiveness (02.08.2023)
Get full text
Journal Article
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon, Krey, Nina, McLean, Graeme
Published in Psychology & marketing (01.08.2023)
Published in Psychology & marketing (01.08.2023)
Get full text
Journal Article
Meta-analytic evidence on personal shopping value
Babin, Barry J, Krey, Nina
Published in Recherche et applications en marketing (English edition) (01.09.2020)
Published in Recherche et applications en marketing (English edition) (01.09.2020)
Get full text
Journal Article
The joint effect of online reviews and manager responses in driving company ratings
Krey, Nina, Wu, Shuang, Hsiao, Shih-Hui (Steven), Lin, Tony L.J.
Published in Tourism management perspectives (01.01.2024)
Published in Tourism management perspectives (01.01.2024)
Get full text
Journal Article