The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended Abstract
Kraesgenberg, Anne-Lotte, Beldad, Ardion D., Hegner, Sabrina M.
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
Published in Creating Marketing Magic and Innovative Future Marketing Trends (2017)
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Book Chapter
Restoring Trust and Enhancing Purchase Intention After a Crisis Through a Corporate Social Responsibility Program and a Specific Response Strategy: An Abstract
Kraesgenberg, Anne-Lotte, Beldad, Ardion D., Hegner, Sabrina M.
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)
Published in Marketing at the Confluence Between Entertainment and Analytics (2017)
Get full text
Book Chapter