Ludic Agency and Retail Spectacle
Kozinets, Robert V., Sherry, Jr, John F., Storm, Diana, Duhachek, Adam, Nuttavuthisit, Krittinee, DeBerry‐Spence, Benét
Published in The Journal of consumer research (01.12.2004)
Published in The Journal of consumer research (01.12.2004)
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Journal Article
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia
Published in Journal of marketing (01.03.2020)
Published in Journal of marketing (01.03.2020)
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Journal Article
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange
Liu, Chihling, Kozinets, Robert V, Patterson, Anthony, Zhao, Xin
Published in The Journal of consumer research (15.02.2024)
Published in The Journal of consumer research (15.02.2024)
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Journal Article