CSR and the Frontline Context: How Social Programs Improve Customer Service
Korschun, Daniel, Bhattacharya, CB, Swain, Scott D.
Published in GfK marketing intelligence review (01.05.2016)
Published in GfK marketing intelligence review (01.05.2016)
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Journal Article
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
Korschun, Daniel, Bhattacharya, C.B., Swain, Scott D.
Published in Journal of marketing (01.05.2014)
Published in Journal of marketing (01.05.2014)
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Journal Article
A resource-based view of stakeholder marketing
Kull, Alexander J., Mena, Jeannette A., Korschun, Daniel
Published in Journal of business research (01.12.2016)
Published in Journal of business research (01.12.2016)
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Journal Article
Using Corporate Social Responsibility to Win the War for Talent
Bhattacharya, CB, Sen, Sankar, Korschun, Daniel
Published in MIT Sloan management review (01.12.2008)
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Published in MIT Sloan management review (01.12.2008)
Journal Article
Marketing’s Role in Understanding Political Activity
Korschun, Daniel, Martin, Kelly D., Vadakkepatt, Gautham
Published in Journal of public policy & marketing (01.10.2020)
Published in Journal of public policy & marketing (01.10.2020)
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Journal Article