Search Results - "Koprda, Tomas" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON BRAND EQUITY

by Dzupina, Milan, Koprda, Tomas, Veselei, Andrej
Published in Economic and Social Development: Book of Proceedings (13.12.2019)

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Conference Proceeding

ADOLESCENTS´ PERCEPTION OF CELEBRITIES IN SOCIAL ADVERTISING: ACTIVATION OF TRANSACTIONAL ANALYSIS EGO STATES

ADOLESCENTS´ PERCEPTION OF CELEBRITIES IN SOCIAL ADVERTISING: ACTIVATION OF TRANSACTIONAL ANALYSIS EGO STATES

by Bulanda, Ivana, Chalanyova, Ol'ga, Koprda, Tomas
Published in Economic and Social Development: Book of Proceedings (27.04.2017)

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Conference Proceeding