by Grewal, Dhruv, Hulland, John, Kopalle, Praveen K., Karahanna, Elena
Published in Journal of the Academy of Marketing Science (2020)

by Kopalle, Praveen K., Kumar, V., Subramaniam, Mohan
Published in Journal of the Academy of Marketing Science (01.01.2020)

by Grewal, Dhruv, Kopalle, Praveen K., Hulland, John
Published in Journal of the Academy of Marketing Science (01.10.2024)

by Bradlow, Eric T., Gangwar, Manish, Kopalle, Praveen, Voleti, Sudhir
Published in Journal of retailing (01.03.2017)

by Guha, Abhijit, Grewal, Dhruv, Kopalle, Praveen K., Haenlein, Michael, Schneider, Matthew J., Jung, Hyunseok, Moustafa, Rida, Hegde, Dinesh R., Hawkins, Gary
Published in Journal of retailing (01.03.2021)

by Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric
Published in International journal of research in marketing (01.06.2022)

by Kopalle, Praveen K., Pauwels, Koen, Akella, Laxminarayana Yashaswy, Gangwar, Manish
Published in Journal of retailing (01.12.2023)

by Govindarajan, Vijay, Kopalle, Praveen K., Danneels, Erwin
Published in The Journal of product innovation management (01.11.2011)

by Kopalle, Praveen K., Burkhardt, Jesse, Gillingham, Kenneth, Grewal, Lauren S., Ordabayeva, Nailya
Published in Journal of the Academy of Marketing Science (01.10.2024)

by Kopalle, Praveen K., Lehmann, Donald R.
Published in Journal of public policy & marketing (01.10.2021)

by Govindarajan, Vijay, Kopalle, Praveen K.
Published in Strategic management journal (01.02.2006)

by Kopalle, Praveen K., Gangwar, Manish, Uppal, Abhinav
Published in Journal of macromarketing (01.12.2024)

by Wang, Xin (Shane), Ryoo, Jun Hyun (Joseph), Bendle, Neil, Kopalle, Praveen K.
Published in Journal of retailing (01.12.2021)

by Govindarajan, Vijay, Kopalle, Praveen K.
Published in The Journal of product innovation management (01.01.2006)

by Grewal, Dhruv, Ailawadi, Kusum L., Gauri, Dinesh, Hall, Kevin, Kopalle, Praveen, Robertson, Jane R.
Published in Journal of retailing (01.07.2011)

by Voleti, Sudhir, Gangwar, Manish, Kopalle, Praveen K.
Published in Journal of marketing (01.01.2017)

by Voleti, Sudhir, Kopalle, Praveen K., Ghosh, Pulak
Published in Management science (01.11.2015)

by Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha
Published in Marketing science (Providence, R.I.) (01.03.2012)

by Kopalle, Praveen K., Lehmann, Donald R., Farley, John U.
Published in The Journal of consumer research (01.08.2010)

by HOFFMAN, DONNA L., KOPALLE, PRAVEEN K., NOVAK, THOMAS P.
Published in Journal of marketing research (01.10.2010)