Developing and applying a place brand identity model: The case of Slovenia
Konecnik Ruzzier, Maja, de Chernatony, Leslie
Published in Journal of business research (01.01.2013)
Published in Journal of business research (01.01.2013)
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Journal Article
Challenges of demographic changes and digitalization on eco-innovation and the circular economy: Qualitative insights from companies
Hojnik, Jana, Ruzzier, Mitja, Konečnik Ruzzier, Maja, Sučić, Boris, Soltwisch, Brandon
Published in Journal of cleaner production (10.04.2023)
Published in Journal of cleaner production (10.04.2023)
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Journal Article
Brand Hate Internationally: A Validation Study from Slovenia
Fetscherin, Marc, Konecnik Ruzzier, Maja, Ivanov, Sabina, Ruzzier, Mitja
Published in Journal of international consumer marketing (08.08.2023)
Published in Journal of international consumer marketing (08.08.2023)
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Journal Article
Startup Branding: Empirical Evidence among Slovenian Startups
Rus, Matej, Konecnik Ruzzier, Maja, Ruzzier, Mitja
Published in Managing global transitions (01.04.2018)
Published in Managing global transitions (01.04.2018)
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Journal Article
Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads
Kolbl, Živa, Konecnik Ruzzier, Maja, Kolar, Tomaž
Published in Central European business review (01.01.2015)
Published in Central European business review (01.01.2015)
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Journal Article
Consumer-based brand equity: Do brand relationships matter?
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Journal Article
Web Resource
International Entrepreneurial Orientation and the Intention to Internationalize
Ruzzier, Mitja, Douglas, Evan J., Ruzzier, Maja Konečnik, Hojnik, Jana
Published in Sustainability (01.07.2020)
Published in Sustainability (01.07.2020)
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Journal Article