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"Kocaömer, Neslihan"
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Investigation of the Effect of Perceived Brand Ethicality on Brand Image, Attitude and Preference: A Study on GSM Operators in Türkiye
by
Arklan, Ümit
,
Kocaömer
,
Neslihan
Published in
Is Ahlakı dergisi
(01.05.2024)
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The Effect of Consumer Beliefs and Attitudes towards Social Media and Television Advertising on Purchase Intentions: A Comparative Analysis
by
Kocaömer
,
Neslihan
,
Topsümer, Füsun
Published in
Global media journal (İstanbul)
(01.10.2020)
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Algılanan Marka Etiğinin Marka İmajı, Tutumu ve Tercihine Etkisi: Türkiye’deki GSM Operatörleri Üzerine Bir Araştırma
by
Arklan, Ümit
,
Kocaömer
,
Neslihan
Published in
Is Ahlakı dergisi
(01.05.2024)
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business
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attitudes
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ethics
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beliefs
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brand image
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brand preferences
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