Search Results - "Ko, Eunju" :: K.UTB vyhledávací portál

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What is a luxury brand? A new definition and review of the literature

by Ko, Eunju, Costello, John P., Taylor, Charles R.
Published in Journal of business research (01.06.2019)

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Chatbot e-service and customer satisfaction regarding luxury brands

by Chung, Minjee, Ko, Eunju, Joung, Heerim, Kim, Sang Jin
Published in Journal of business research (01.09.2020)

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Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

by Kong, Hyun Min, Witmaier, Alexander, Ko, Eunju
Published in Journal of business research (01.07.2021)

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Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

by Han, Jinghe, Seo, Yuri, Ko, Eunju
Published in Journal of business research (01.05.2017)

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

by Chae, Heeju, Ko, Eunju
Published in Journal of business research (01.09.2016)

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How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

by Lee, Eun-Ju, Choi, Hanah, Han, Jinghe, Kim, Dong Hyun, Ko, Eunju, Kim, Kyung Hoon
Published in Journal of business research (01.09.2020)

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Modeling consumer adoption of mobile shopping for fashion products in Korea

by Ko, Eunju, Kim, Eun Young, Lee, Eun Kyung
Published in Psychology & marketing (01.07.2009)

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Global fashion research evolution (2010-2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion

by Ko, Eunju, Murgia, Chiara
Published in Journal of global fashion marketing (01.10.2024)

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Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention

by Kim, Angella Jiyoung, Ko, Eunju
Published in Journal of global fashion marketing (01.08.2010)

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Relationship between service quality and customer equity in traditional markets

by Wang, Huanzhang, Kim, Kyung Hoon, Ko, Eunju, Liu, Honglei
Published in Journal of business research (01.09.2016)

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Fashion marketing of luxury brands: Recent research issues and contributions

by Ko, Eunju, Megehee, Carol M.
Published in Journal of business research (01.10.2012)

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Increasing customer equity of luxury fashion brands through nurturing consumer attitude

by Kim, Kyung Hoon, Ko, Eunju, Xu, Bing, Han, Yoosun
Published in Journal of business research (01.10.2012)

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What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding

by Ko, Jisu, Ko, Eunju
Published in Journal of global fashion marketing (01.01.2021)

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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers

by Pang, Wonbae, Ko, Eunju, Cho, Minjung
Published in Journal of global scholars of marketing science (02.04.2024)

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When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

by Hwang, Yookyung, Ko, Eunju, Megehee, Carol M.
Published in Journal of business research (01.09.2014)

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Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

by Kim, Shina, Ko, Eunju, Kim, Sang Jin
Published in Journal of global fashion marketing (02.10.2018)

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Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

by Zhang, Hao, Ko, Eunju, Lee, Euntaik
Published in The Journal of product innovation management (01.01.2013)

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Culture and art policy analysis in fashion capitals: New York, London, Seoul, Beijing, and Jakarta

by Jeong, Dayun, Chun, Eunha, Ko, Eunju
Published in Journal of global fashion marketing (02.01.2021)

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Organizational characteristics and the CRM adoption process

by Ko, Eunju, Kim, Sook Hyun, Kim, Myungsoo, Woo, Ji Young
Published in Journal of business research (2008)

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Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

by Lee, Chang Han, Ko, Eunju, Tikkanen, Henrikki, Phan, Michel Cao Tuan, Aiello, Gaetano, Donvito, Raffaele, Raithel, Sascha
Published in Journal of business research (01.10.2014)

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