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Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand
by
Ratliff, Kate A.
,
Swinkels, Bregje A. P.
,
Klerx
,
Kimberly
,
Nosek, Brian A.
Published in
Psychology & marketing
(01.08.2012)
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