Too much Facebook? An exploratory examination of social media fatigue
Bright, Laura F., Kleiser, Susan Bardi, Grau, Stacy Landreth
Published in Computers in human behavior (01.03.2015)
Published in Computers in human behavior (01.03.2015)
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Journal Article
Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Malhotra, N. K., Peterson, M., Kleiser, S. B.
Published in Journal of the Academy of Marketing Science (01.04.1999)
Published in Journal of the Academy of Marketing Science (01.04.1999)
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Journal Article
Using transformational appeals to enhance the retail experience
Naylor, Gillian, Kleiser, Susan Bardi, Baker, Julie, Yorkston, Eric
Published in Journal of retailing (01.04.2008)
Published in Journal of retailing (01.04.2008)
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Journal Article
THUMBS DOWN TO FACEBOOK? EXPLORING SOCIAL MEDIA ADDICTION AMONG MILLENNIALS USING THE CONSUMPTION CONTINUUM FRAMEWORK
Bright, Laura, Grau, Stacy Landreth, Kleiser, Susan Bardi
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2015)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2015)
Conference Proceeding
The impact of ethical ideology on ethical judgment: Preliminary evidence from an exploratory study with marketing students
Kellaris, James J, Susan Bardi Kleiser, Sivadas, Eugene, Dahlstrom, Robert F
Published in American Marketing Association. Conference Proceedings (01.01.1999)
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Published in American Marketing Association. Conference Proceedings (01.01.1999)
Journal Article