Consumers’ online brand-related activities (COBRAs) on SNS brand pages: An investigation of consuming, contributing and creating behaviours of SNS brand page followers
Piehler, Rico, Schade, Michael, Kleine-Kalmer, Barbara, Burmann, Christoph
Published in European journal of marketing (09.09.2019)
Published in European journal of marketing (09.09.2019)
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Journal Article
Consumers’ online brand-related activities (COBRAs) on SNS brand pages
Piehler, Rico, Schade, Michael, Kleine-Kalmer, Barbara, Burmann, Christoph
Published in European journal of marketing (20.09.2019)
Published in European journal of marketing (20.09.2019)
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Journal Article
Vermittlung von Markenerlebnissen durch die Nutzung von Big Data
Burmann, Christoph, Kleine-Kalmer, Barbara, Hemmann, Frank
Published in Marketing Review St. Gallen (01.02.2014)
Published in Marketing Review St. Gallen (01.02.2014)
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Journal Article
Identitätsbasierte Führung von Luxusmarken – Eine Analyse am Beispiel von Bugatti und Maybach
Burmann, Christoph, Schade, Michael, Kleine-Kalmer, Barbara
Published in Marketing Review St. Gallen (01.02.2012)
Published in Marketing Review St. Gallen (01.02.2012)
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Journal Article