Born globals: Propositions to help advance the theory
Gabrielsson, Mika, Kirpalani, V.H. Manek, Dimitratos, Pavlos, Solberg, Carl Arthur, Zucchella, Antonella
Published in International business review (01.08.2008)
Published in International business review (01.08.2008)
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A Model of Advertising Standardization in Multinational Corporations
Laroche, Michel, Kirpalani, V.H., Pons, Frank, Zhou, Lianxi
Published in Journal of international business studies (01.06.2001)
Published in Journal of international business studies (01.06.2001)
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Journal Article