Assessing Progress In Advertising-Related Scale Development & Usage
Bruner II, Gordon C., King, Maryon F.
Published in Journal of applied business research (31.01.2011)
Published in Journal of applied business research (31.01.2011)
Get full text
Journal Article
Exploring alternative antecedents of customer delight
Kumar, Anand, Olshavsky, Richard W, King, Maryon F
Published in Journal of consumer satisfaction, dissatisfaction, and complaining behavior (01.01.2001)
Get full text
Published in Journal of consumer satisfaction, dissatisfaction, and complaining behavior (01.01.2001)
Journal Article
Touchy subjects
King, Maryon F, Fraedrich, John P, Hill, Ronald Paul
Published in Marketing health services (01.07.1995)
Get full text
Published in Marketing health services (01.07.1995)
Magazine Article