The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising
Yoon, Hye Jin, Kim, Yeuseung
Published in Journal of current issues and research in advertising (02.07.2016)
Published in Journal of current issues and research in advertising (02.07.2016)
Get full text
Journal Article
Responses to Comedic Violence Advertising: Norm Beliefs and Age Effects
Get full text
Conference Proceeding
The Effect of Host-Selling on Pre-roll Ad and Broadcast Clips
Kim, Yeuseung, Song, Sooyeon, Kim, Donghoo
Published in JOURNAL OF THE KOREA CONTENTS ASSOCIATION (31.01.2023)
Published in JOURNAL OF THE KOREA CONTENTS ASSOCIATION (31.01.2023)
Get full text
Journal Article
READ WHAT WE HAVE TO SAY: ONLINE CONSUMER PRODUCT REVIEWS
Kim, Yeuseung
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2011)
Get full text
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2011)
Conference Proceeding