Search Results - "Khusainova, Rushana" :: K.UTB vyhledávací portál

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Gamification for Brand Value Co-Creation: A Systematic Literature Review

by Merhabi, Mohamad Amir, Petridis, Panagiotis, Khusainova, Rushana
Published in Information (Basel) (01.09.2021)

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Journal Article

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(Re) defining salesperson motivation: current status, main challenges, and research directions

by Khusainova, Rushana, de Jong, Ad, Lee, Nick, Marshall, Greg W., Rudd, John M.
Published in The Journal of personal selling & sales management (02.01.2018)

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Journal Article

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A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople

by Khusainova, Rushana
Year of Publication 2018

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Dissertation

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Tracing social influence in responses to strategy change in an online community

by Castle, Nicholas W., Combe, Ian Alexander, Khusainova, Rushana
Published in Journal of strategic marketing (01.01.2014)

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Journal Article

Gamification for Brand Value Co-Creation: A Systematic Literature Review

(Re) defining salesperson motivation: current status, main challenges, and research directions

A combinatory approach to affective and cognitive dimensions of the intrinsic and extrinsic motivation of salespeople

Tracing social influence in responses to strategy change in an online community

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