A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement
Mujahid, Simra, Khandai, Sujata, Venkatesh, Umashankar
Published in Journal of creating value (01.11.2023)
Published in Journal of creating value (01.11.2023)
Get full text
Journal Article
SUSTAINABLE CONSUMPTION: A BIBLIOMETRIC STUDY
Kashyap, Nupur, Khandai, Sujata, Mathew, Jones
Published in Dynamic relationships management journal (01.11.2023)
Published in Dynamic relationships management journal (01.11.2023)
Get full text
Journal Article
GOING BACK TO THE ROOTS: A BIBLIOMETRIC AND THEMATIC ANALYSIS OF WOMEN ENTREPRENEURSHIP
Fayaz, Naira, Khandai, Sujata, Zupic, Ivan, Kaur, Avneet
Published in Dynamic relationships management journal (01.11.2022)
Published in Dynamic relationships management journal (01.11.2022)
Get full text
Journal Article
Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis
Get full text
Book Review
Journal Article
Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India
Fayaz, Naira, Khandai, Sujata, Zupic, Ivan
Published in Business perspectives and research (04.05.2023)
Published in Business perspectives and research (04.05.2023)
Get full text
Journal Article
Ensuring brand loyalty for firms practising sustainable marketing: a roadmap
Khandai, Sujata, Mathew, Jones, Yadav, Renu, Kataria, Sonia, Kohli, Harpuneet
Published in Society and business review (26.04.2023)
Published in Society and business review (26.04.2023)
Get full text
Journal Article
BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS?
Khandai, Sujata, Agrawal, Bhawna, Gulla, Anju
Published in Asian Academy of Management journal (01.01.2015)
Get full text
Published in Asian Academy of Management journal (01.01.2015)
Journal Article
RELIGION AND ITS IMPACT UPON PURCHASE BEHAVIOR: A STUDY OF INDIAN CONSUMERS
Khandai, Sujata, Bajpai, Shweta, Agarwal, Bhawna
Published in International journal of arts & sciences (13.01.2014)
Get full text
Published in International journal of arts & sciences (13.01.2014)
Journal Article